Services // Advertising, Email Marketing, Media Planning & Buying
The World Wide Web is growing every day, and it’s the perfect place for advertisers to seek new opportunities. Little Giant is a full service agency committed to giving our clients effective and measurable ways to communicate with their target market.
The email newsletter is a powerful marketing and communication tool. It is an effective way to tell users about your business, inform users about your products, share news and build a unique relationship with your database.
Using our partner software Campaign monitor OR Mailchimp, Little Giant can help you create, send and track the performance of your email marketing campaigns, and in turn, will help you grow traffic, customer and revenue to your site in a measurable way.
Clear and effective communication plays a key part in winning new business, so it's important to choose your words wisely. Copywriting is a crucial aspect of good design and marketing because customers make instantaneous – and often subconscious – assessments when they read the words on your website, in your e-newsletters and in your ads.
Whether you require copy for public relations, web content, advertising and marketing communications or B2B marketing material, Little Giant will generate the words that will make a real difference to user interaction and lead generation
Digital advertising represents a huge opportunity for modern business to communicate to and engage with their consumers and boasts the advantage of being targeted, measurable and affordable when compared to traditional advertising methods such as television and magazines.
CPC campaigns using channels such as Google adwords and Facebook can be incredibly effective and cost as little as $500 per month. Little Giant can not only create and manage these campaigns for you, but will feedback with monthly reports and real time analytics. Because the client sets the daily budgets we are able to create solutions to suit all business sizes.
MEDIA PLANNING & BUYING
The key to successful media planning is understanding who the target market is. Little Giant uses a combination of research techniques, experience and analysis to determine who our client's most likely, or most desired, customers are. We are then able to determine which media these potential customers see, read, hear or engage with the most.
After working through the creative process, we then negotiate the best possible prices with selected media owners such as television/radio stations, magazine publishers and website owners for the appropriate space or airtime that will get your brand in front of your target market.
While we are passionate about digital advertising, print advertising still has its place. Depending on target market and message, print adverts can be the most effective way to reach some of our clients' consumers; hence we explore traditional channels of communication such as magazines, newspapers, billboards and posters on all our clients' campaigns.
Little Giant can purchase this space for you, look after the creative development and integrate it with any existing marketing initiatives if necessary.
Humans are visual creatures, so quality commercial photography goes beyond simply conveying an image and plays an essential role in helping to sell your product or service. In order to be successful as an advertising venue, the commercial photograph must evoke an emotional response in your target market.
Little Giant can manage all your commercial photography needs: sourcing models, stylists, lighting and locations to get the right shot. In addition, our team can also handle the post production manipulation for the right result.