Services // Branding, Logo Design & Corporate Identity
Whether your business is large or small, retail or B2B, an effective brand strategy will give you an edge in increasingly competitive markets. As the battle for customers intensifies day by day, a strong brand is your most vital asset – not only a key aspect of your marketing communication but the source of a promise to your target market.
STRATEGY
Your brand strategy encompasses how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Developing a brand strategy may be one of the most challenging steps in the marketing plan, but it's key to creating the company identity.
And because your brand identity will be communicated often throughout the life of your business – it's important to get it right.
Whether working on an existing or newly developed brand, Little Giant can develop a cost effective strategy to enhance your target market communication and increase exposure to your product/service.
REBRAND
Creating a new look and feel for an established product/service is a way to stand out from competitors. Rebranding efforts may include a name change, new logo or packaging and updated marketing materials.
Ultimately, the goal of rebranding is to influence a customer's perception about a product or service by ensuring the design is in keeping with the brand, flexible across all media and relevant to the target market/consumer.
CORPORATE IDENTITY
Creating a new look and feel for an established product/service is a way to stand out from competitors. Rebranding efforts may include a name change, new logo or packaging and updated marketing materials.
Ultimately, the goal of rebranding is to influence a customer's perception about a product or service by ensuring the design is in keeping with the brand, flexible across all media and relevant to the target market/consumer.
NAMING
A brand name is one of the most important marketing decisions – whether naming a corporation, a new product, or a feature, the brand name must get attention, generate interest, be memorable and tell your customers something new.
Little Giant offers a complete services package to develop, evaluate and select a name that delivers. These services include:
Strategy Development- Name Development
- Trademark Evaluation
- Consumer Research
- Linguistic and Cultural Research
LOGO DESIGN
Logo design is the public 'stamp' that reflects your brand and identifies your business at a glance. Your logo must reflect your brand's personality – and because getting it right is critical, we include our clients in the design process to ensure the solution meets the initial brief.
Whether you need a new logo, or to refresh your existing logo, you can rely on Little Giant to deliver the image your business needs. With over 15 years of collective graphic design experience, our team can help you achieve an appealing and relevant look for your new or existing brand.
PACKAGING
Smart packaging is not only a visual reflection of your brand personality, but helps to define your product's Unique Selling Proposition, support your price point and differentiate you from the crowd.
Our packaging expertise covers FMCG, Beverages, Pharmaceuticals, Health and Beauty, Hardware, Clothing and Giftware. In addition to designing and developing packaging for new products, Little Giant can refresh or evolve existing product packaging. We also source, print and procure packaging for clients.
Little Giant utilises a briefing process to get a complete brand understanding and includes you in all stages of the design process. Our clients are ensured distinctive packaging design and access to our external print suppliers to ensure a cost-effective.
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