Services // Search Engine Optimisation (SEO), Search Engine Marketing (SEM)
At least 85 per cent of internet users use search engines such as Google, Bing or Yahoo to find what they are looking for, so it’s imperative your business ranks highly to point customers in your direction. Simply put, there is no point in having a website if it can’t be found on the internet. Before any marketing budget is allocated, we suggest all Little Giant clients consider optimising their website for Search.
SEARCH ENGINE OPTIMISATION (SEO)
SEO is the practice of improving and promoting a web site in order to increase search engine traffic. There are many aspects to consider when it comes to SEO – the words on the page, links to other sites and ensuring your site is structured in a way that search engines understand.
Search engines provide targeted traffic – people looking for what you offer, so if your web site cannot be found or your content cannot be put into their databases, your company will be missing out on incredible opportunities available to websites provided via search. Rest assured that investing in SEO offers an exceptional rate of return compared to other types of marketing and promotion.
Our SEO packages start at $399 per month and can make a real difference to your website traffic. Make an enquiry to receive an obligation free SEO audit, or click here to download our SEM/SEO prospectus
SEARCH ENGINE MARKETING (SEM)
SEM, or cost-per-click (CPC) advertising, is one of the most popular methods of online advertising. Traditionally done through Google adwords, CPC-based advertising allows businesses to pay only for the targeted leads they receive making it highly targeted and cost efficient. In the competitive online marketplace, this can spell success faster than other advertising methods.
A CPC campaign on Google adwords can be incredibly rewarding for small to medium businesses. It allows businesses to set an affordable daily budget and most importantly, allows them to target consumers / B2B customers who are searching for defined services / products.
Little Giant can manage a campaign across multiple providers or a single provider such as Google, test different methods of advertising at the same time and track the results. This will determine what works for you and ensure you get bang from your advertising bucks.
- Identify services or products on which to base the campaign
- Research keyword search terms
- Set budget, geographic locations and ad type
- Set up campaign landing page
- Set up Google Analytics
- Create ad groups around keyword 'buckets'
- Create ads
- Test ad versions and keywords
- Measure, monitor and refine
- Report results
Our SEM campaigns start at $500 per month. Make an enquiry to receive an obligation free CPC campaign proposal, or click here to download our SEM/SEO prospectus