Established in 1888, Harcourts International Ltd is the largest real estate group in New Zealand and the fastest growing real estate group in Australasia. They provide real estate services for homes, land, commercial, leasing, lifestyle, rural and rental property across over 800 offices worldwide, their main regions being New Zealand, Australia, South Africa and the United States.
We're proud to be partnering with Harcourts on a new digital platform which will be rolled out across all of their global markets, with the initial launch happening here in New Zealand early next year. The project will integrate with a number of data platforms that aim to add considerable value when a consumer is making decisions about whether to buy or rent, and will reinforce the value Harcourts add as an agency when selling property.
Our Head of Client Services, Danica Paki, explains why this is a such an exciting partnership for the agency.
“The Harcourts team is visionary with what they believe their role in the consumer journey entails. Working with them, we wanted to really interrogate the role their website plays for their customers to deliver real value alongside driving business success for Harcourts. We’re part way through the project and the team at Harcourts are incredibly engaged and onboard with the vision.
Once live, it will be all about optimising the platform and learning more about how we can improve it based on real consumer data and interactions.”
Katie McAleese, Head of Marketing and Communications for Harcourts, says she and the team are thrilled with the progress to date.
“Partnering with Little Giant has enabled Harcourts International Ltd to take the next step in our digital strategy. Little Giant’s ability to fully immerse themselves in our brand, and our industry, combined with their talent across strategy, UX and development has really bought our brief to life.
We are very excited to reveal the new digital platform to the New Zealand market in the New Year.”
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