Ace Rental Cars.
Rearchitecting the traditional car rental booking service
When Ace Rental Cars came to us for an approach that would set them apart in a crowded marketplace, we turned their expectations upside down. Our strategic response was that it’s not about the cars, it’s about the people that drive them. The bottom line is: the people who use Ace don’t really care which car they drive. They care about what they can do with it. Enter, Rent the Experience—a new brand direction and website for Ace. Instead of picking a car, customers select an experience. And the site selects the car that suits. Add a little 360° video and some eye-catching animation - and you have a visually striking, interactive online journey that hints at adventure on the horizon.
This breakthrough approach has transformed the way Ace do business, online. Since launching this new digital experience and brand direction, the website bounce rate has decreased by 60%. Average pages per session has increased by 26.30%, an indication that people are more engaged and finding what they need. Check it out below and over at www.acerentalcars.co.nz