Transforming a brand and helping it grow.

Acorn Furniture specialises in high quality and specialised furniture for the Agedcare, Healthcare, Mental Health and Retirement markets. They've partnered with hundreds of facilities around New Zealand as their preferred furniture provider.

We wanted to help Acorn not only communicate better within current markets, but also deliver a brand identity that enabled them to grow and enter new markets. The identity we designed is intended to reflect their culture and craftsmanship, it's intricate yet flat and modern, building on a foundation of hand-drawn illustrations and a diverse colour palette to create a beautiful overarching brand aesthetic.