Air New Zealand.
Developing a digital experience for NZ's leading airline
Together with our friends True, Little Giant recently completed the Air New Zealand 'Better Way to Fly' campaign website. As the digital agency, Little Giant led the development of the website while working closely with True who led the campaign strategy, creative, website architecture and interface design.
Designed to position Air New Zealand as an attractive carrier option for Australians wanting to fly to the Americas, the site offers curated, destination-relevant content and personalised flight results based on the user's location. The asset provides Air New Zealand with a platform for further engagement with this ever growing market. With the support of a strategic media launch, the campaign has delivered high organic reach and Air New Zealand has received an incredible amount of positive feedback from fans via social media.