From global first to overnight success
Calocurb is a natural, weight loss supplement developed using active ingredients grown in little old Nelson. Their ambitious goal of global domination was taken in our stride, and we were responsible for end-to-end digital and creative strategy, and delivery of the entire project. This is the perfect example of how Little Giant's unique combination of strategic, creative and technology services can be applied to drive business success for our clients.
We tapped into the global DAN network and compiled a multidisciplinary team, capable of building the product from the ground up - from business consulting and brand strategy to visual identity and packaging design, right through to logistics infrastructure design, ecommerce ecosystem delivery and media strategy.
The local launch was met with a phenomenal response, bringing in significant monthly recurring income for the business within just 24 hours.
Calocurb's brand strategy involved an extensive research approach with US consumers which informed both the visual identity and the communications approach.
The resulting branding plays on the natural provenance of the ingredients, and the empowerment the product delivers to consumers.
Packaging was developed with context at the forefront: delivering a delightful and inspiring experience to doorsteps everywhere. From the design of the supplement bottle itself to the postal box it's sent in, along with a portable carry case and print collateral included in each box.
The brand illustrations were completed by our in-house graphic design team and all product photography and campaign collateral was created by our talented team of Art Directors.
Launch in both New Zealand and the US was supported by an extensive, collaborative digital performance campaign between Little Giant and iProspect to raise the brand profile, drive traffic, and fuel conversion.
As a web-only subscription product, the online store was integral to the success of the project. Shopify was used to power the ecommerce platform, with a long list of integrations across the digital ecosystem.
From fulfilment and shipping to referrals and customer service, recurring billing and direct marketing integrations, our team designed and built the platform with no detail left untouched.
We continue to work closely with the Calocurb team to ensure ongoing success through website and performance media optimisation on a retainer basis.