Website Design & Development
Felton are the market leading designers and suppliers of top quality and functional shower and tap ware. Their products focus on the end user combining state of the art technologies with aesthetic appeal; and this is exactly what they were after when they approached us for their catalogue website design and development.
Two target markets. One solution.
Felton's website needs to serve direct customers and tradespeople in terms of functionality, information delivery and design. We designed a catalogue of their products with simple filtering options to suit their huge range of products and we created a separate section for tradesmen that relayed up-to-date events, resources and the ability to take an online CPD (Continuing Professional Development) Course which includes embedded videos, and real time test results.
Location, location, location
Felton has over 100 retailers countrywide and across the Tasman so they wanted the ability for customers and tradesmen to find their nearest location quickly and efficiently. We created a filter system which lets users select their closest retailer in a matter of moments. The system then instantly relays the nearest store to stock Felton product, prompting a link to that store website and directions via Google Maps.
Tradies don't have time for desktop.
Due to the nature of Felton's business it was of the upmost importance for their website to be responsive to any device. Tradesmen are very rarely at a desk, so being able to view products and find retailers on-the-go was crucial. We created a completely responsive site to ensure users received a fluid experience.