Chinese NZ Herald.
Developing a new online content platform for NZME
NZME and Chinese Herald recently came together in a joint venture to deliver the single most popular Chinese news website in New Zealand. With the aim of providing a valuable news content platform relevant to the large Chinese market here in New Zealand, NZME and Chinese Herald engaged Little Giant to design and build this solution for them. The website needed to support the functions of a leading editorial news site, while reinforcing the NZME brand. We worked closely with both parties to ensure the site was customised for Chinese users, who have a unique way of engaging with and consuming online content. Developed with Silver Stripe and integrated with NZME ad servers, the site enables Chinese Herald to efficiently manage ad media. The site was launched in October 2016 and has received over 78,000 unique visitors since.