Brand Collateral Design
Geneva Healthcare is a leading healthcare services provider and staffing company. Geneva Healthcare provides a wide range of services including quality homecare and community support. Geneva operates in New Zealand, Australia, UK and the Middle East.
Diversifying a brand by building on its foundations
Geneva Healthcare had a great visual foundation after their recent re-brand however the foundations were limiting their communication. We essentially re-designed how they use their brand and gave them the tools to use it effectively. Our work included creation of comprehensive brand guidelines that covered typography, print treatment, photographic style, signage, and much more.
Print design that makes a real difference
We undertook a full redesign of Geneva Healthcare's key print documents to align with their new brand. We delivered modern, approachable and friendly documents which didn't compromise professionalism and truly emulated Geneva's brand character and tone. Each document contains a lot of content so the hierarchy of information was a crucial consideration when we started design.
Iconography design for visual communication
To help communicate key points of what it means to be a part of Geneva, we developed a huge set of bespoke icons that can be used for a variety of purposes (like print materials and signage). The iconography gives Geneva valuable flexibility for creating new assets in the future and they add a lot of character to anything they're used on.