UX, UI design & Website development
From novice traders to veteran investors, Halifax New Zealand provides a range of trading and broking services to suit any investor. Halifax's mission is to empower you with the technology and support you need to achieve your trading and investment goals - all with competitive, fair prices.
Making the complex seem simple
With such a massive amount of technical information present, we had a challenge making the site engaging and knew we had to break the content down into consumable pieces using design. What is remarkable about this solution is how well we achieved that, the site is HUGE in content, but as you navigate through each page the design breaks everything into bite sized relevant info and strong, clear calls to action that the consumer can easily follow.
Corporate doesn't mean boring
Halifax challenged us to give their website a SASS (software as a service) look and feel. They wanted their product to appear modern, innovative and inviting. We referenced Xero and other leading SASS companies working through their UX considerations, then applying what we learnt. The finished solution really does reflect that SASS inspiration.
We worked closely with the Little Giant team to redesign our online presence. Taking the time to understand our business objectives, Little Giant transformed what was an archaic jumble of web pages into a crafted digital experience we are proud to share w