Brand Creation & Packaging
The Honey Centre is located in the small Northland town of Warkworth. The business started in 1992 by a local beekeeping family, and what begun as a small abode to sell their lovingly crafted honey-centric products, has evolved over the years to include the Hive Cafe, Fruit Wine Shop and the bustling Honey Mead.
An iconic New Zealand Brand, reimagined
The Honey Centre is an incredibly popular tourist destination for far flung visitors and locals alike and they produce some of the world’s most sought after honeys. We redesigned their brand to reflect the high quality nature of their product while keeping it approachable. A overall refresh was executed across a wide range of touch-points, from their physical store itself to signage, product labels, digital assets, brochures and more.