Cancer Society NZ - Junk Free June.
Brand Creation & Strategy
The Cancer Society provides a range of support and information for people affected by cancer around New Zealand and they rely on personal donations to operate. Intent on engaging a younger audience and creating a new revenue stream CSNZ approached Matt, our Director of Accounts, with nothing more than an idea over a year ago. From there, Junk Free June was born.
What is Junk Free June?
Junk Free June (JFJ) is an annual fundraising event launching in 2015 that challenges people to eat healthy for 30 days while fundraising for the Cancer Society of New Zealand. Everyone who participates in JFJ unlocks great prizes as they raise money - the more they raise, the more sweet prizes they get, from brands like Huffer, I Love Ugly and Stolen Girlfriends Club. 100% of the profit from Junk Free June goes straight to the Cancer Society of New Zealand and Little Giant is a gold sponsor of the charity, with Matt leading JFJ nationwide.