Socialites & Spark.
Social Media Campaign Asset Creation
Socialites are Spark's social media agency, they approached Little Giant to come up with a fun, interactive and digital way to promote Spark's new product Morepork. Morepork by Spark is a home security system that is monitored and controlled directly from your smartphone or tablet - arm it, disarm it and receive alerts all at your fingertips. Users can see a photo of what triggered the sensor or ‘peek in’ via the video camera or image sensor - check who’s coming and going, or who’s getting up to mischief.
Another day, another scenario
What's the point of building a fun and interactive game if it remains the same for the life of the campaign? Spark wanted to engage users, meaning it was imperative the scenarios in the game changed daily. The four static images that told the story inside the real life house changed every 24 hours thanks to an easy back-end function.
Data collection, made fun
In order to be in to win Spark's prizes, each player had to answer the prompted question correctly and fill out the contact form with their name, contact number and email address. The collection of data is automatically stored in the website's back-end which can easily be imported into a spreadsheet and used for future marketing purposes.
Creative graphic design
Morepork wanted to engage players with the easily recognisable emoji icons. Our designers recreated the characters in 2D form and in GIF form enabling the characters to move. The result is a bright and vibrant visual that brings Spark's new product to life.
