Designing a government application that isn't awful.
The Ministry of Business, Innovation and Employment's purpose is to Grow New Zealand for all and the NZBN website is a big part of it. NZBN transforms how businesses share their key information and interact with each other. Communicating with a range of other businesses is crucial, and can be difficult when everyone has different systems. NZBN changes all that, providing a universal identifier which enables businesses to easily update and share information.
MBIE engaged us because they wanted something different. If you've ever used a New Zealand Government website you would probably agree with us that they could use some better UX and UI design. MBIE was pretty quick to let us know they share this view and tasked us with changing that. They gave us the freedom to design their vast, information heavy website in our own way, and you'll be very pleased with the result if you ever need to use NZBN.