NZSE Web design
NZSE is a quality provider of tertiary programmes in ICT, Business, Design, Digital Media, Education, Foundation Studies and Language Programmes in Auckland, with a main campus in New Lynn, one in Manukau, and another in Auckland CBD. In 2003, NZSE started with a single campus in New Lynn. The goal was to deliver quality tertiary education and become a significant player in the New Zealand education sector. A decade later, they now have three campuses with 23 certifications and 19 Diplomas on offer.
Key to making this site work for NZSE and their prospective students was getting the user experience right when it comes to applying online. Forms are mobile and tablet friendly, have clearly labelled fields, offer on page validation, on page tips / pointers and clear visual cues to the user regarding their progress through the process. The aim was to reduce drop-off through the form process to ensure NZSE converted as many prospective students as possible.
Funnelling users towards conversion
NZSE has seven different distinct schools with multiple courses and diplomas under each. Each course or diploma contained a huge amount of information regarding entry criteria, course dates, employment opportunities etc. Using relevant calls to action we funnel the user into a micro site that focuses purely on the course catalogue, stripping away superfluous information. Calls to action for ‘Apply online’ are present throughout the micro site as its primary focus is moving users into the online application form.
Little Giant are experts in what they do. The end product is always very polished and professional. Looking forward to working closely with them in the future.