Launching a future financial behemoth.
Pegasus Commodity Consulting is a leading dairy commodity risk consulting company that deals with brokers, large dairy produces and traders. They offer high value risk management solutions and play a key role in supporting the development of NZX futures and options markets. They approached us to design a world-class, professional brand that reflected their unique business offering.
The divine winged stallion, Pegasus, is arguably one of the best known creatures in Greek Mythology. While it was important to integrate the character, there were fears that the logo would come across tacky if drawn too precisely. We illustrated the logo with strong lines in an almost abstract manner to steer clear of any cartoonish outcomes and the result is a clean and sleek outline of the mythical creature, instantly recognisable yet professional and elegant.