Transforming the best juice brand, ever
Soul Organics make beautiful, HPP cold pressed juices using the freshest organic fruit and vegetables. This is hands down the best juice we’ve ever tasted, but their existing brand didn't do it justice. Little Giant was engaged to overhaul the Soul Organics brand identity, brand communication strategy and product packaging. The team behind Soul Organics are amazing - their zest for life is infectious, and we wanted to capture this essence while showcasing the high-quality produce they're working with. From a bespoke hand-drawn "Soul Font" to illustrated veggie icons, their new brand identity is as unique as the team themselves.