Spark.
Designing an engaging brand experience through gamification.
Spark approached Little Giant to help promote their 'thanks' programme, an initiative to say thanks to their loyal customers (fitting, right?). The programme reveals its gratitude in the form of music and movie tickets. To launch the programme Spark coincided an activation, set in our capital Wellington, with the launch of the new Hunger Games film. They asked us to create an interactive, engaging digital platform to help promote the activation. The activation let players track real life coordinates around the city to find prizes in care packages.
Let the games begin
What better way to create online engagement than instilling competitiveness among players? Players are encouraged to share their high score on social media and challenge their friends. Players then go in the draw to win prizes such as movie tickets, speakers and phones. Win, win!
Data collection, made easy
No one in their right mind will happily fill out a form with their contact details without getting any reward. Players must fill out their name and contact details in order to go into the draw to win prizes, so Spark gets their details and they can win sweet stuff. The data is then stored in the back end of the site, and can be exported to a spreadsheet at the end of the promotion, ready to use for future marketing purposes.
So many layers.
You can't have an online game without animation. Our designers created characters to resemble those in the movie as well as a setting that evoked mystery in the depths of the woods. Our developers bought the characters to life, giving them movement that players could control simply with keyboard arrow buttons. Stevie also is the voice behind the countdown when you first start if you were wondering why it sounds so good.
It's addictive 300 plays per minute on Day 1
