Launching an iconic kiwi brand across a new product category.
Fairfax and NZ Fibre Communications recently came together in a joint venture to deliver a better Internet experience to the market under the Stuff brand. We were engaged with a full-service brief across creative, strategy, branding, comms and technology on an extremely tight go to market timeline. We developed creative brand positioning, marketing communications and a visual identity that feels like a natural extension of the Stuff brand while being identifiable in its own right. We then worked with Stuff Fibre's internal team to create a digital brand experience that delights customers, amplifies the in-market brand messaging and ultimately drives sales and sign ups.