Driving brand engagement and growing earned media reach
Agency Shine Limited and their client Vogel's, came to Little Giant with the need for an integrated Facebook application to promote and engage fans during their #ToastingLegends campaign. Those with the most heartfelt toasts would win an invitation to a night at Vector Arena to 'toast' the two rugby legends in question, Dan Carter and Richie McCaw.
We worked closely with Shine to create a Facebook app that allowed users to write a 'toast' to Dan, Richie or both of the All Black legends on their favourite Vogel's toast. Specifically, we designed the UX and developed the application itself. The result? The #ToastingLegends campaign was a great success. Here's to Dan and Richie!