Vogel's.
Driving brand engagement and growing earned media reach
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Agency Shine Limited and their client Vogel's, came to Little Giant with the need for an integrated Facebook application to promote and engage fans during their #ToastingLegends campaign. Those with the most heartfelt toasts would win an invitation to a night at Vector Arena to 'toast' the two rugby legends in question, Dan Carter and Richie McCaw.
We worked closely with Shine to create a Facebook app that allowed users to write a 'toast' to Dan, Richie or both of the All Black legends on their favourite Vogel's toast. Specifically, we designed the UX and developed the application itself. The result? The #ToastingLegends campaign was a great success. Here's to Dan and Richie!




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