Things have changed a lot since the first Yellow Pages book was launched back in the 1960s - and Yellow's business has changed with the changing times. Nowadays they offer a variety of digital marketing services for small to medium Kiwi businesses, from website design and development, and search engine marketing, to listings in directories and video development.
An engaging experience across any device
Yellow's new business site is an adaptive responsive website. Meaning the user can engage with Yellow's product offering in an intuitive solution across tablets, mobile and desktop devices.
Powerful, tailored CMS platform
Little Giant developed a custom platform for Yellow to suit their unique needs. This powerful CMS allows Yellow to not only edit images and text throughout the entire site, but they can actively re-arrange the site with additional modules, sections and categories.
A focus on lead engagement and conversion
Every aspect of Yellow Business was designed to encourage lead generation and conversion for Yellow's in house sales team. Calls to action have been carefully placed based on user journey research and development, and all possible points of drop-off have been removed within smart and simple user forms.