Best in class UX design
UX design is an incredibly important yet often overlooked aspect of digital product builds. Your customers use high-end international websites and apps daily. Expectations are high and patience is low. They expect nothing less than world-class from your brand. At Little Giant, our creative team is a 50/50 mix of brand designers and UX designers, so best in class UX design is the foundation, every time.
A holistic, human-centred approach
In a data-driven world, it’s easy to forget that ‘users’ are actually people. Our approach ensures that we always keep humanness and empathy top of mind. It starts with us understanding who your customers are, what they need your digital experience to do for them, and how that fits into their overall experience with your business. This ensures we not only build the experience right, but that we build the right experience.
The best ideas start with having the right people in a room: creative and strategic minds, actual or potential users, stakeholders, designers, and developers working together to uncover what the customer needs and then prototyping ways to cater to that. This process ensures that we don’t spend our time debating ideas when we could be testing and validating them, constantly refining towards the ultimate experience.
Testing & validation
User testing is fundamental. We often create early prototypes to carefully observe behaviour, test hypotheses and gather insights. This process allows us to better understand how people will interact with our design solution. It’s about validating and optimising before investing in further development.